The person behind Jhalmuri.ai.

I started my career assembling computers at a hardware shop. No design degree. No formal training. Just someone who figured things out by doing them.

That stubbornness turned into a 15+ year career designing products used by thousands of people. I have worked at director level, leading UX and design systems for enterprise SaaS platforms at Krutrim, Zomentum, Jifflenow and Indusface. At Krutrim, I led design for an AI-first cloud platform. At Zomentum, I built a design system that cut developer handoff time by 25% and lifted user engagement by 20%.

I also build my own products — Saasui.design and MotionGuide.ai (more on those below). Both come from the same belief: the right tool should do the heavy lifting so you can focus on the work that matters.

That is exactly why I built Jhalmuri.ai.

I kept meeting people — business owners, students, teachers, freelancers — who wanted to use AI but felt it was not for them. Too technical. Too much jargon. They were wrong.

I teach AI the way I learned design: by doing, not by theory. For local businesses, I help set up AI systems that get more customers, respond faster, and show up online — without you learning a single new tool. I also run workshops at colleges and design institutions across India, helping students build and ship real products using AI.